Title: Spontaneous City – New York
Artist: London Fieldworks
Client: Dover Street Market – New York
Location: 160 LEXINGTON AVENUE, NEW YORK, NY 10016
Materials: Chudovo Birch Plywood, Fireproofing
Design and production of 2500 birdhouses in 42 sizes and styles. Another in the series of Spontaneous Cities for London Fieldworks. The production took three weeks from start to finish, including the immersion of all birdhouses in a flame retardant solution, drying, packing & shipping to New York City.
2013 saw the opening in New York of Dover Street Market (DSM-NY), a multilevel store conceptualised by Rei Kawakubo. As well as selling Comme Des Garçons lines, other designers were invited to participate and accorded 'creative spaces' by Kawakubo to open a section of the store and design it in any way they wish, while often selling limited edition pieces made only for DSM. London Fieldworks (Bruce Gilchrist & Jo Joelson) were commissioned to clad the central column, running through 5 floor of the store, with birdhouses in the style of their previous “Spontaneous Cities” projects. Unlike the earlier organic versions, the DSM-NY model is more akin to New York high-rise apartment blocks. Comme des Garçons, is a Japanese fashion label headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe.